In the world of influencer marketing, social media users with millions of followers get the most attention. It makes sense — more followers means a bigger audience for your sponsorship if your brand does a deal with one of those influencers. But is working with the most famous influencers always the best option for your brand? […]

There is no doubt that influencer marketing is one of main strategies brands are using to engage their target markets today. Influencers are able to bring a touch of personalization and authenticity to endorsing products as they share parts of their lives online. Content on social media garners millions of engagements every day. The power of influencer […]

When you’re developing an influencer marketing strategy, one of the most difficult steps can be coming up with creative content ideas to use in your campaign.  You want your campaign to include content that will stand out from the millions of other posts published each day. For your target audience to stop and pay attention to posts […]

The global consumption for social media has significantly surged in the last decade and has continued to shape the way we promote brands and ideas. As of 2023, there were 4.9 billion active social media users worldwide. More and more brands are using influencer marketing to promote services and products.  Because traditional mass media advertisements now have […]

If you’re exploring an influencer marketing strategy, this article will give you a rundown of top brands that have used influencer marketing successfully and how Lionize can help streamline your influencer marketing campaigns.Influencer marketing is important for creating authenticity, trust, and awareness for brands. The numbers speak for themselves: influencer marketing is estimated to be […]

If you have read anything about marketing lately — especially digital marketing — you have probably heard about influencer marketing. It’s safe to say it’s a buzzword at this point.  Influencer marketing gets more popular every year, but there are still a lot of questions about this form of marketing. Today, we’re breaking down the […]

Influencer marketing burst onto the scene as one of the most exciting forms of digital marketing, and it isn’t going anywhere anytime soon. The global influencer marketing market size keeps growing every year and doubled since 2019 to reach $16.4 billion in 2022. This growth shows no signs of slowing down in 2023. Despite this impressive growth […]

As we step into 2024, the landscape of digital marketing continues to evolve at a rapid pace, with influencer marketing leading the charge as a dominant strategy. This surge in popularity is not just a fleeting trend; it’s a reflection of the changing dynamics in how consumers interact with brands and make purchasing decisions. Influencer […]

Collaborating with influencers provides a unique way to promote products that will help your brand stand out from the competition. This article will cover how brands work with influencers, some social media influencer marketing examples, and details about how top social media platforms like YouTube and Instagram can be used for influencer marketing.  How Do Brands […]

Influencer marketing continues to be a top marketing tactic in 2023. More marketers and brands are taking advantage of the opportunities presented in the influencer space. This article will discuss the growth of the influencer market and top social media trends you must keep in mind to make create successful influencer marketing campaigns in 2023. Is the […]