Influencer marketing has grown tremendously over the last ten years. As positive as that is for the industry, some brands and influencers have struggled to fully keep up. Managing an influencer marketing campaign — from the brand’s side as well as the influencer’s side — is no easy feat. That’s why influencer marketing agencies exist.  Influencer […]

In this blog, we’ll explore the best influencer marketing agency pricing structures and the services that influencer marketing agencies provide brands. Trying to calculate your budget for an influencer marketing campaign can be difficult. Many different factors go into how much brands need to spend to run a campaign, and you have to consider all of them before launching […]

Navigating this ever-growing world of influencer marketing can be complicated and overwhelming. It helps to have an experienced, knowledgeable partner on your side. That’s where an influencer management agency comes into play. Influencer marketing is everywhere. You can’t open any social media app these days without being bombarded with influencers promoting different products and services. Maybe […]

Launching a marketing plan with influencers can be intimidating. It’s helpful to have someone experienced and knowledgeable on your side to help the campaign succeed. Luckily, that’s exactly what influencer marketing agencies do.  Finding the right influencer marketing agency for your business can be a bit tricky, though, which is why we put together this guide for […]

Working with an influencer marketing agency is one of the best ways for brands to launch successful influencer marketing campaigns. Influencer marketing agencies can handle everything from finding and contracting with relevant influencers to reporting metrics that show the effectiveness of the campaigns. Since many professionals aren’t familiar with influencer marketing agencies, in this post, we’re going to break […]

The influencer marketing industry is often difficult for brands and influencers alike to navigate successfully.  As influencer marketing continues to grow more and more popular, influencer marketing agencies have also become increasingly important. They bridge the divide between influencers and brands to create productive, mutually-beneficial relationships.  Still, there are a lot of things people want to know […]

In case you haven’t heard, micro influencers are the current stars of the influencer marketing world. They have fewer but typically more engaged followers than more famous influencers, making them ideal partners for brands looking to authentically promote their products or services.  The challenge for brands that want to tap into the marketing power of micro influencers is finding […]

Working with an influencer marketing agency is a great option for small business owners to get started with influencer marketing. This article will outline how influencer marketing agencies can help small businesses, how much you should budget for influencer marketing, and how to choose the best agency for your needs. Keep reading to learn more.  Influencer Marketing for Small […]

The rise of marketing through social media has made influencer marketing more popular than ever. Influencer marketing focuses on identifying and leveraging relationships with influencer marketers, in order to reach their audiences. These influencers could be bloggers, social media personalities, or even celebrities. The commonality between them is that their audiences trust them and their opinions. So, […]

Influencer marketing is an impactful form of social media marketing. The impact of influencer marketing is due to: ‍ ‍ All of these reasons are why businesses choose to invest in influencer marketing promotions. This article will cover statistics showing the effectiveness of influencer marketing, how it impacts consumer behavior, and will provide you with strategies to […]