Working with influencers is one of the most powerful and cost-effective marketing strategies for 2024. An influencer is a person with the ability to inform and sway potential customers via online promotion. For most teams, an effective influencer marketing strategy involves finding, recruiting, and partnering with one of these content creators, then expecting them to […]
With any kind of marketing campaign, the brand’s goal is always to influence consumer behavior in some way. Brands use marketing campaigns to make consumers more aware of their products and services, establish authority within an industry, or generate high-quality leads. Ultimately, it’s about using marketing efforts to make consumers more likely to become paying […]
If you run a business with an online presence, you may be wondering what is the best way to use influencer marketing. Taking a closer look at influencer marketing statistics provides some insight. According to Inmar Intelligence, raising brand awareness was the top objective of 86% of brands in 2019. The other most popular goals were reaching […]
Influencer marketing is no longer an emerging trend, but rather a sound strategy that plays a huge role in many teams’ marketing toolkit. There won’t be a shortage of influencers to work with any time soon. According to the Influencer Marketing Hub’s State of Influencer Marketing 2022 Benchmark Report, over 50 million people around the world now […]
Marketing is one industry that’s always changing and adapting. The state of marketing today in 2022 is very different from marketing in 1990, 2000, or even 2015. A big part of that change is the shift toward influencer marketing. Online influencer marketing has been around for over a decade, but the growth of influencer marketing in recent […]
Exploring influencer marketing for the first time can easily become overwhelming. There’s lots of information out there about the ways to create a successful influencer marketing strategy and all the new influencer marketing trends you need to keep in mind. It can be a lot to handle when you’re first exploring influencer marketing. Working with an influencer marketing platform can simplify […]
In the world of influencer marketing, social media users with millions of followers get the most attention. It makes sense — more followers means a bigger audience for your sponsorship if your brand does a deal with one of those influencers. But is working with the most famous influencers always the best option for your brand? […]
There is no doubt that influencer marketing is one of main strategies brands are using to engage their target markets today. Influencers are able to bring a touch of personalization and authenticity to endorsing products as they share parts of their lives online. Content on social media garners millions of engagements every day. The power of influencer […]
When you’re developing an influencer marketing strategy, one of the most difficult steps can be coming up with creative content ideas to use in your campaign. You want your campaign to include content that will stand out from the millions of other posts published each day. For your target audience to stop and pay attention to posts […]
The global consumption for social media has significantly surged in the last decade and has continued to shape the way we promote brands and ideas. As of 2023, there were 4.9 billion active social media users worldwide. More and more brands are using influencer marketing to promote services and products. Because traditional mass media advertisements now have […]