An influencer is a person who has the ability and means to influence potential customers of a product or service through the promotion of that product or service. This can be done through rigorous physical means or social media, as is the case today. This is a service that has always been intrinsic to the […]
The importance of finding an influencer with the right audience for your activation cannot be overemphasized. The quality of the audience is an essential criterion in the choice of the influencer. Imagine scouting for an influencer and eventually launching a campaign with one who supposedly ticks all your boxes—same values, fits your budget, decent following, […]
Meet the Influencer Activation Dictionary; your new secret weapon for commonly used influencer marketing terms. The world of influencer marketing and influencer campaigns can be seriously confusing. Social media in general utilizes a lot of slang terms, so the verbiage used in influencer campaigns can be unfamiliar. The most important aspect of running a successful influencer […]
Instagram influencer campaigns are one of the hottest channels of influencer marketing. It’s practically indispensable for a proper social marketing campaign because they continue to grow and multiply in the most disparate commercial areas. In short, they are probably one of the main resources for winning strategies on social media, and, perhaps, you too could […]
When thinking about influencer campaigns, the now classic ‘sponsored post’ quickly comes to mind. But there are many successful types of campaign you can run. We’re going to explain the different types and how best to utilize them. First, The Pre-WorkSolidifying your strategy before starting your campaign is crucial. You need to know your goals […]
One thing that is certain in life is change, and influencer marketing trends are no exception. With the impact of the pandemic and the gradual adjustment into post-pandemic, industries began moving entirely to online operations, capitalizing on influencer marketing. Influencer marketing is already big, and it’s just going to become bigger this 2022. The ability […]