In case you haven’t heard, micro influencers are the current stars of the influencer marketing world. They have fewer but typically more engaged followers than more famous influencers, making them ideal partners for brands looking to authentically promote their products or services.  The challenge for brands that want to tap into the marketing power of micro influencers is finding […]

Working with an influencer marketing agency is a great option for small business owners to get started with influencer marketing. This article will outline how influencer marketing agencies can help small businesses, how much you should budget for influencer marketing, and how to choose the best agency for your needs. Keep reading to learn more.  Influencer Marketing for Small […]

The rise of marketing through social media has made influencer marketing more popular than ever. Influencer marketing focuses on identifying and leveraging relationships with influencer marketers, in order to reach their audiences. These influencers could be bloggers, social media personalities, or even celebrities. The commonality between them is that their audiences trust them and their opinions. So, […]

Influencer marketing is an impactful form of social media marketing. The impact of influencer marketing is due to: ‍ ‍ All of these reasons are why businesses choose to invest in influencer marketing promotions. This article will cover statistics showing the effectiveness of influencer marketing, how it impacts consumer behavior, and will provide you with strategies to […]

Influencer marketing is becoming an increasingly popular strategy for brands to promote products and services. However, you may wonder how profitable influencer marketing is for companies who use it. This article will explain how profitable influencer marketing is, why it’s an effective marketing strategy, and how much influencers make.  Is Influencer Marketing Profitable? Influencer marketing is profitable. Influencer […]

Many companies use influencer marketing as part of their promotional efforts. However, you may be wondering if it is on the decline or what the future of influencer marketing will be. This article will tell you if influencer marketing is declining, how effective influencer marketing is, and what to expect in the future for influencer marketing.  Is […]

Statistics show why influencer marketing is an excellent strategy for marketing products and services on social media.Influencer marketing is becoming increasingly relevant due to its effectiveness. Many companies have used influencer promotions to generate sales and promote their brand name.  The Statistics Influencer marketing is now a 16.4 billion dollar industry and is expected to see even […]

Working with influencers is one of the most powerful and cost-effective marketing strategies for 2024. ‍An influencer is a person with the ability to inform and sway potential customers via online promotion. For most teams, an effective influencer marketing strategy involves finding, recruiting, and partnering with one of these content creators, then expecting them to […]

With any kind of marketing campaign, the brand’s goal is always to influence consumer behavior in some way.  Brands use marketing campaigns to make consumers more aware of their products and services, establish authority within an industry, or generate high-quality leads. Ultimately, it’s about using marketing efforts to make consumers more likely to become paying […]

Marketers have been using celebrity endorsements in campaigns for years. These endorsements tend to increase sales in the short-term and brand awareness in the long-term. But they’re costly, difficult to put together, and don’t always see high engagement.  ‍ A less expensive, and often more engaging option for companies is to utilize influencer marketing. In the […]