An influencer is a person who has the ability and means to influence potential customers of a product or service through the promotion of that product or service. This can be done through rigorous physical means or social media, as is the case today. This is a service that has always been intrinsic to the […]

The importance of finding an influencer with the right audience for your activation cannot be overemphasized. The quality of the audience is an essential criterion in the choice of the influencer. Imagine scouting for an influencer and eventually launching a campaign with one who supposedly ticks all your boxes—same values, fits your budget, decent following, […]

Meet the Influencer Activation Dictionary; your new secret weapon for commonly used influencer marketing terms. The world of influencer marketing and influencer campaigns can be seriously confusing. Social media in general utilizes a lot of slang terms, so the verbiage used in influencer campaigns can be unfamiliar. The most important aspect of running a successful influencer […]