Marketing is not just about brand promotion on different platforms. It’s more than just connecting with the emotional audience. Today, people prefer authenticity over advertising. People want to know the facts, the estimates, and the testimonies. And not just by reading it from other websites but reliable sources. This is where social media influencers come […]
Welcome to The Lion’s Den, a place where the experts on the Lionize Team share valuable insights and information they’ve learned. Whether you’re a brand, an influencer, or an agency, we’re here to help – and help you have a kick ass influencer campaign or partnership. Take it from us, it’s a good idea to […]
Influencer Marketing has been seen as an experimental marketing activity. Despite this, in recent years, this practice has become more sophisticated, also following the requests of customers who are increasingly informed and trained on the subject. Many brands are already aware of the crucial role that influence and authentic reviews play on social networks and […]
An influencer is a person who has the ability and means to influence potential customers of a product or service through the promotion of that product or service. This can be done through rigorous physical means or social media, as is the case today. This is a service that has always been intrinsic to the […]
The importance of finding an influencer with the right audience for your activation cannot be overemphasized. The quality of the audience is an essential criterion in the choice of the influencer. Imagine scouting for an influencer and eventually launching a campaign with one who supposedly ticks all your boxes—same values, fits your budget, decent following, […]
Influencer marketing is a strategy that consists of building a link between a brand and an influential person. This strategy has long been established in television advertising with celebrities endorsing products and becoming a brand’s spokesperson. In the last couple of years this strategy has spread to social media and given rise to influencer marketing. […]
Meet the Influencer Activation Dictionary; your new secret weapon for commonly used influencer marketing terms. The world of influencer marketing and influencer campaigns can be seriously confusing. Social media in general utilizes a lot of slang terms, so the verbiage used in influencer campaigns can be unfamiliar. The most important aspect of running a successful influencer […]
Instagram influencer campaigns are one of the hottest channels of influencer marketing. It’s practically indispensable for a proper social marketing campaign because they continue to grow and multiply in the most disparate commercial areas. In short, they are probably one of the main resources for winning strategies on social media, and, perhaps, you too could […]
Odds are you probably know what influencer marketing is. Some of you may have even engaged with the strategy a few times, either stumbling your way through the process or directly copying other brands. Even if you may have found initial success, the effectiveness of your influencer campaigns may begin to dwindle. This may be […]