Influencer Discovery Tools
Finding the right influencers to participate in your influencer marketing campaign is often challenging. There’s no shortage of influencers posting content across the top social media platforms, but marketers can still struggle to identify the ideal influencers for their brands.
Instead of scrolling through social media, hoping to find promising influencer profiles, marketers can turn to influencer discovery tools. These tools help connect marketers with influencers who match the brands’ needs well. Let’s explore some of your options when it comes to influencer discovery tools.
Brands we’ve worked with
What is Lionize?
Lionize helps brands and agencies unlock the full potential of Influencer Marketing. Our A to Z solution manages every aspect of the Influencer Marketing process for you. With our software, you will save time and money while improving results. Our AI powered tech manages the entire partnership lifecycle for you within one easy-to-use platform.
Influencer Search. Simplified.
1. Simplify the influencer search process
Start by defining your strategy and setting up a campaign. Lionize uses its proprietary algorithm fueled by AI to put your campaign in front of the right creators in your brand’s niche, including micro-influencers you may have missed doing a manual search.
The first step is figuring out what type of Influencers will tell your story best. With Lionize, you’ll find authentic and unique partners that fit your brand. Our proprietary search engine identifies talent from the entire world of social media based on an ideal Influencer profile you’ll create with the help of your Account Manager.
2. Select the right influencers
Once your campaign goes live, relevant creators will apply and show up in your dashboard. The Lionize Influencer Search Tool allows you to review their applications and reach out to the top candidates.
At this stage, Lionize becomes a ‘digital match-maker.’ Much like a dating app, you’ll be presented with a list of targeted Creators that fit your parameters and want to work with you. You’ll approve and deny based on who you feel is the best fit. These selection decisions are under your complete control.
3. Manage your influencer campaigns
After you select which influencers you want to work with, Lionize activates and manages the campaigns for you.
Lionize manages the status of each relationship on your behalf through its automated communication and reminder system. No more juggling hundreds of emails back and forth or messy tracking in spreadsheets.
4. Automated Creator Campaign Reporting
Track performance as influencers promote your brand. Select more creators or reactivate old campaigns with the click of a button. From influencer search to campaign management to reporting, Lionize streamlines processes to save time and increase your influencer marketing ROI.
On your Lionize dashboard, you’ll be able to track your top performers and all post activity. We share a wide variety of data and metrics behind each piece of content created by your Influencers including engagement and reach.Want to repurpose these posts for other digital efforts? No problem, we make it easy to export all of your campaign data and UGC.
What Are Influencer Discovery Tools?
Influencer discovery tools, or influencer search tools, are online marketing tools specifically for finding relevant influencers. Several types of these tools exist, including influencer search engines and influencer marketing platforms with built-in search functions. What all these tools have in common is that they make it easier for brands to connect with influencers for brand partnerships.
Generally, when you use these tools, you specify what kinds of influencers you want to work with to narrow down the results. For example, you may only want to work with influencers in a specific content niche, with follower counts within a certain range, or from a given geographical area. When you add these details, the discovery tool should return influencers with your described characteristics.
What Are The Benefits Of Using Influencer Discovery Tools?
Using influencer discovery tools offers marketers several benefits, such as:
#1- Saving Time
The most obvious benefit is saving time. Manually searching for influencer partners is possible, but it’s time-consuming, tedious work. An influencer discovery tool will do most of the heavy lifting for you, so all you have to do is sort through the results and choose your favorites.
#2- Finding Hidden Gem Influencers
These tools may also help you connect with influencers you would never have found—regardless of how much time you spent manually searching. Discovery tools generally have extensive lists of influencers, meaning you should have no trouble finding some who meet your qualifications. You might even discover some hidden gem influencers that are great partners for your brand.
#3- Viewing Influencer Metrics
You might also gain access to more thorough metrics through influencer discovery tools. Key metrics like follower count, engagement rate, growth over time, and more are vital when deciding which influencers to include in your campaign. Though you can see some of these on your own, discovery tools may have access to additional metrics. Even if not, the tool should organize metrics to compare influencers and make your choices easier.
Is There A Database For Influencers?
Influencer discovery tools often use built-in databases full of influencers. When you specify the characteristics you want your influencer partners to have, the tools will pull influencers from the database meeting that description.
Keep in mind that there is no single authoritative database for influencers. The answer to the question, “Is there a database of influencers that includes every influencer?” is no. These databases are curated and may sometimes require the influencers to opt in to participate.
Should I Use An Instagram Influencer Database to Find Relevant Influencers?
If you know you want to run a campaign on a specific social media platform, you can use an influencer database geared toward that platform. For example, consider using an Instagram influencer database if you’re planning an Instagram influencer campaign. This will automatically narrow your results and help you find your desired influencers.
What Is The Best Free Influencer Search Tool?
Those tentatively looking to try influencer marketing often wonder whether they can use a free influencer search tool. While there are, in fact, plenty of free tools available online, using these tools may not be the best option for every brand.
In general, free tools like a free Instagram influencer search tool have many limitations. The free tools may restrict you in terms of how many searches you can make, how many filters you can use, or how many details you can see of each influencer’s profile. Likely, you will also need to do all these searches manually, without assistance from a customer support representative or artificial intelligence (AI).
By contrast, tools like Lionize provide comprehensive discovery features that help you find the right influencers with as little effort as possible. You won’t have to worry about unnecessary limitations or a lack of support while using Lionize to find influencer brand partners.
How To Choose Influencer Discovery Tools?
If you want to use influencer tools to find partners for your influencer marketing campaign, here are some factors you should consider:
- Features: Does the tool offer comprehensive search features to help you narrow down your results?
- Ease of use: Is the tool user-friendly and easy to navigate without training or assistance?
- Analytics: Does the tool help you analyze influencer profiles based on key metrics?
- Cost: Is the tool reasonably priced for the service it provides?
- Influencer list: Does the tool have a deep catalog of high-quality influencers you might want to work with?
- Reputation: Does the tool have a strong reputation with other brands for providing solid results?
The best influencer search tools and influencer analytics tools will fare well when examined with these questions. Don’t be afraid to try multiple tools for the best results.
How Do I Find Content Creators For Branded Campaigns? How Lionize Can Help with Your Influencer Marketing Campaigns
When marketers plan influencer campaigns, many of their questions revolve around finding influencers. They ask questions like “How do I find an influencer in my industry?” “How do I find content creators on Instagram?” and “How do I find micro-influencers to partner with?” Using influencer discovery tools is the answer to all of these questions.
Turn to the best influencer discovery tools to make launching your campaign much easier. With the right tool or influencer marketing platform, you can connect with the ideal influencers for your campaign in no time. With the help of influencer marketing tools like Lionize, you can find influencers, asses audience demographics, and much more! Contact Lionize to learn more about finding influencers and running influencer marketing campaigns.