The Lion's Den

How To Switch To A Creator Account On Instagram

Instagram Marketing
how to switch to creator account on instagram

One of the first steps that most amateur content creators take when diving into the world of Instagram influencer marketing is establishing themselves as a “creator account.”


What is a “creator account?” It’s an Instagram profile type specifically designed for public figures, artists, and content creators – those we typically refer to as “influencers.” 

A creator account on Instagram is typically intended for those looking to grow their following and monetize their content. While they’re distinct from “business accounts,” which are specifically intended for businesses and brands, they offer similar analytics, tools, and platform insights. Creator accounts grant users access to a suite of additional features that can help them better engage with their audience and increase their following.


Think you’re ready to set up a creator account? In this blog, we’ll talk about how you can make the switch to a creator account on Instagram, as well as the pros and cons of these profiles.

Steps For Switching To A Creator Account On Instagram

When you’re ready to become a creator account on Instagram, here are the steps you can take to make it happen.

  1. Open Instagram and go to your profile

Once you’ve opened up the Instagram app, navigate to your profile by clicking on the profile icon in the bottom right corner of the screen.

  1. Tap on the three lines in the top right corner

On your profile page, tap the three lines in the top right corner of the screen to bring up a menu of options.

  1. Tap on Settings, then Account 

From the menu that is brought up, navigate to “Settings” toward the bottom of the list and then tap “Account.”

  1. Tap on “Switch to Creator Account”

In the Account menu, scroll down until you see the option that says “Switch to Creator Account.” 

  1. Set up your creator account

Once you’ve elected to become a creator account, you can begin to fill out your information, such as your content creator category. Instagram has several options for users to choose from, including musicians, bloggers, gamers, chefs, and more. 

You can also choose to connect your Facebook page in this step. Although it’s optional, some content creators enjoy connecting their accounts for an easier and more seamless posting experience. This also allows you access to additional Instagram features, such as Instagram Shopping and the popular Creator Studio.

  1. Review and confirm your account details

Before you complete the switch to a creator account, Instagram will prompt you to review and confirm your account details. These include your contact information, creator category, and the ability to display or hide your category label on your profile. Make sure to review all the details carefully and make any necessary changes before confirming.

  1. Enjoy the new features of your creator account

Voila, now you’re all set up as a creator account on Instagram! Once you’ve confirmed your account details, you can officially enjoy access to Instagram’s creator tools, such as Instagram Insights, the ability to add links to Instagram stories, and access to Creator Studio.

Pros And Cons Of Instagram Creator Accounts

If you find yourself up at night wondering if you should switch to a creator account on Instagram, it’s probably time for you to make the leap. It’s still worth it, however, to make a careful judgment and weigh the pros and cons of establishing a creator account before doing so.

Pros of Instagram Creator Accounts

  • Monetize your content more easily. Features like Instagram’s branded content tools and the ability to make shoppable posts can help you form brand partnerships more easily. 
  • Better analytics. The professional dashboard is great for learning more about your audience, improving your engagement, and showing off your performance to potential brand partners.
  • Access to Creator Studio. This suite of tools catered toward creators is perfect for those churning out Instagram content and even includes the ability to schedule Instagram posts.
  • Organize your messages. Finally, you’ll get an improved inbox where you can organize and filter your messages as well as customize the types of notifications you receive. 

Cons of Instagram Creator Accounts

  • No third-party platforms. The biggest drawback of this profile type is that Instagram has banned third-party analytics and scheduling tools for creator accounts, meaning you can only schedule content and track analytics from Instagram itself.
  • Fewer CTA choices. There are also fewer options for calls to action (CTAs) on creator accounts than for business accounts. While creators can encourage people to “book now” or “reserve,” businesses also get options such as “shop now” and “learn more.”

How Lionize Can Help 

Let Lionize help you find the perfect partners for your brand. With our robust network of Influencers, we can build your brand awareness and drive your digital traffic goals. Book a Discovery Call and get started today with a pilot partnership.