The Lion's Den
How Much Do Instagram Influencers Charge?
Instagram influencer marketing offers many benefits to a company’s marketing strategy. Promotional posts through Instagram influencers help you connect with new audiences, increase sales volume, and create brand awareness.
If you’re thinking about starting an Instagram influencer marketing campaign, you may be wondering how much Instagram influencers charge per post. Having an estimate of the cost per post will help you get an idea of how much you should budget for influencer marketing. This article will outline everything you need to know.
How Much Do Instagram Influencers Charge?
The typical cost-per-follower on Instagram for a promotional post is $10 per 1,000 followers. Paying for promotions on a cost-per-follower basis will help you create a budget for the amount of reach you want to get from your Instagram influencer marketing campaign.
However, influencers with high levels of engagement may demand a higher cost-per-follower rate, since their followers are more likely to take action. Other aspects that can affect how much influencers charge are:
- Type of post
- Commission rates
- How ads are integrated with an influencer’s content
- The influencer’s niche
The next sections will detail how each of these aspects affects influencer pricing.
How the Type of Post Affects Cost
Influencers may charge different rates for different types of posts or content. Instagram posts like stories, reels, or videos create different types of engagement and consumer interactions. This can lead to higher or lower costs per post depending on how an influencer’s audience interacts with certain types of content.
How Commission Rates Affect Influencer Pricing
Some influencers may ask for a commission percentage of sales they generate. Paying a commission can be an excellent way to incentivize performance in influencer marketing. Some influencers may even agree to a fully commission-based contract, which can benefit companies, since there is less upfront cost.
How Ad Integration Affects Cost Per Post
Branded promotions can be integrated with an influencer’s content in different ways. For example, some influencer posts may be completely focused on reviewing or talking about a brand’s product or service, resulting in higher costs, since the promotion is a more significant part of the content. Other posts may only showcase the brand as a small part of the content, resulting in a lower cost per post.
How the Influencer’s Niche Affects Pricing
Certain niches may have higher or lower costs per post. This is due to how followers interact with different types of accounts and content. For example, an influencer in the tech niche will likely request higher rates per post than a content creator who runs a meme page. This is due to niche specificity and the types of purchases that would be made by followers of these accounts.
People who follow a tech page would likely be more willing to make expensive purchases of tech products. On the other hand, people who follow a meme page may have a variety of interests or product needs that lead to influencer ads being less relevant or engaging for their audience.
Cost-Per-Follower Instagram Formula
If you follow the general base rate of $10 per 1,000 followers, the formula for cost-per-follower would be: (number of followers ÷ 1,000) x 10 = cost of promotional post.
For example, if an account has 50,000 followers, their cost to promote a brand in one of their posts would be $500 (50,000 ÷ 1,000 = 50 x 10 = $500 cost per post).
Price Ranges for Different Types of Instagram Influencers
Instagram influencer rates in 2022 for different types of influencers are:
- Nano influencer rates (1k – 10k followers): $10 – $100 per post
- Micro influencer rates (10k – 100k followers): $100 – $1,000 per post
- Macro influencer rates (100k – 1 million followers): $1,000 – $10,000 per post
- Mega influencer rates (1 million+ followers): $10,000+ per post
Using these price ranges, you can determine what type of influencers are right for your budget.
How Much Commission Should I Pay an Influencer?
Paying an influencer a commission can be a great way to incentivize them to sell your product to their audience. Adding on a commission to influencer contracts can also lower the upfront cost of your influencer marketing campaign compared to charging a base monthly or per post rate.
Instagram influencer commissions typically range between 5-30%. However, commission rates can vary depending on the niche, the product, and the influencer. For example, Instagram influencers in niches where high-ticket products are being advertised can generally negotiate higher commission rates per sale.
How Much to Charge for Usage Rights in Influencer Marketing?
When an influencer posts a brand advertisement in their content, they still own the exclusive rights to the image, video, or audio used in the post. However, you can opt to pay influencers extra to own the exclusive rights to the content yourself, which gives you control over how the content’s imagery, video, and audio can be used in the future.
The rule of threes is a good rule of thumb for how much you should charge for usage rights in influencer marketing. This means that if you want to own rights to the content forever, you would pay three times what the influencer’s usual rate would be. For example, if a promotional post would cost $100, you would pay the content creator $300 for full rights to the content.
How Lionize Can Help with Influencer Marketing
Lionize AI provides an easy way to connect with influencers, negotiate rates, and set up influencer campaigns. Our artificial intelligence software helps you through every step of the influencer marketing process while providing you with actionable insights along the way. This will help you create the right budget and an influencer marketing strategy that will lead to success. Contact us today to learn more about how Lionize can help you.
Launch an Influencer Marketing Campaign for Free
Influencer Marketing PDF
Keep reading to learn more about influencer marketing and how it impacts consumer behavior, and to get a PDF list of our top tips for influencer marketing.
How Do I Get Influencers To Promote My Brand?
Influencer marketing is a powerful method that more and more brands are using as a pillar of their marketing strategy. This promotional strategy involves forming a partnership
How Do You Ask Influencers To Collaborate?
In this blog, we’ll walk through the most common methods for influencer outreach as well as provide some templates for crafting great messaging that will get influencers
Why Are Social Media Influencers So Effective?
Influencers, or social media stars that have monetized their online presence through paid brand collaborations, have mastered the art of audience engagement. Most influencers create content around
Is Influencer Marketing the Same as Social Media Marketing?
Influencer marketing has been rising in popularity in recent years. If you’re interested in getting started with influencer marketing, you may wonder if it is the same
What Makes a Great Influencer?
Influencer marketing is an excellent way for brands to promote their products or services. However, it can get confusing when it comes to finding great influencers for
What Are the Three Main Goals of Influencer Marketing?
Having the right goals in place is important to make your influencer marketing efforts a success. However, you may be wondering what the main goals of influencer
What Platform Is The Most Used For Influencer Marketing?
Social media has forever changed how we use the internet, consume media, and think about buying products. Content creators, also known as “influencers,” have emerged on all
Why Is Instagram The Best Platform For Influencer Marketing?
What makes Instagram different from other social media and why is it the most effective for influencer marketing? Read on to learn about the app’s journey to
How Do You Drive Sales Through Influencer Marketing?
In this blog, we’ll discuss how to drive sales through influencer marketing, how usage rates affect the way you work with creators, and, ultimately, how influencer marketing
Can a Small Business Use Influencer Marketing?
Influencer marketing isn’t just useful for large enterprises — small businesses can absolutely use influencer marketing successfully. So, how can small businesses work with influencers? Let’s get
How Do Influencers Attract Customers?
Influencer marketing is one of the newer forms of marketing, which leaves people with lots of questions about how it works. One of those questions speaks to
How Do You Develop an Influencer Strategy?
Step one in pursuing influencer marketing to promote your brand is developing a solid influencer strategy. Your strategy lays the groundwork for your entire campaign and can
Is Lionize the Best New Influencer Marketing Hub of 2022?
This article will cover the importance of influencer marketing, why you should use an influencer marketing hub, and what makes Lionize stand out from other options. Keep
What Is the Best Influencer Marketing Hub for Instagram?
This article will go over what you need to know about influencer hubs for Instagram, tools for Instagram influencer marketing, and what the best option is for
What Is the Best Influencer Marketing Hub for TikTok?
If you’re looking for a TikTok influencer marketing hub to find influencers and manage TikTok influencer campaigns, this article will outline what you need to know.
Influencer Marketing News
If you’re looking for resources to keep up with the latest influencer marketing news, trends, and strategies, this article will outline everything you need to know. Keep
What Makes Someone a Microcelebrity?
In this blog, we will dive into the concept of the microcelebrity, provide industry context and benchmarks, and discuss how brands can find microcelebrities to work with.
What Is a Good Engagement Rate for Micro-Influencers?
Read on to learn more about engagement rate and how it differs across influencer tiers, as well as how micro-influencers have become a major player in the
Why Brands Choose Micro-Influencers
Influencers focus on two things as they get started with monetizing their digital presence: building their personal brand and forming relationships with their audience (aka followers). This
What Follower Count Is Considered a Micro-Influencer?
This blog will explore micro influencer marketing in detail, including answers to the questions, “what is a micro influencer?” and “how much does a micro influencer get
How Do You Find Micro Influencers To Work With?
Finding the right influencers for your campaign can be a challenge, especially when you want to work with micro influencers — influencers with between 1,000 and 100,000
Are Micro Influencers Better?
As micro influencers gain more attention in the influencer marketing space, some marketers are starting to wonder, are micro influencers better than other influencers? Let’s explore what
How Do I Reach Out to Micro-Influencers?
When developing an influencer marketing campaign, one of the most challenging tasks is often finding the right influencers for your brand. The influencers you choose will play
Which Brands Work With Micro-Influencers?
In this blog, we’ll round up some of our favorite examples of brands that have successfully implemented influencer marketing into their strategy, from macro- to micro-influencers. We’ll
How Much Do TikTok Influencers Get Paid For a Sponsored Post?
The price you pay for each sponsored TikTok post will have a huge effect on the overall cost of your TikTok influencer marketing campaign, so it’s important
Where Can I Find TikTokers to Collab With?
Fortunately, finding TikTok influencers for your influencer marketing campaigns is easier than it sounds. Whether you’re looking for TikTok micro influencers or mega influencers, use this guide
Why Is TikTok a Good Marketing Strategy?
TikTok isn’t just the home of popular new dance moves and trendy songs. It’s also a social media platform that brands can use to great effect in
How Much Does It Cost to Hire an Influencer on TikTok?
If you’re considering using TikTok influencer marketing for your business, you may be wondering how much it costs to hire an influencer on TikTok to promote your
How Do You Find Influencers on TikTok?
TikTok influencer marketing is a great way to expand your brand’s reach to targeted audiences. However, finding the right influencers to work with can feel like a
Is TikTok Good for Influencer Marketing?
If you’re wondering if TikTok is a good option for influencer marketing, this article will outline what you need to know about the benefits of using TikTok
How Many Followers Do You Need to Be an Influencer?
This article will outline everything you need to know about how many followers are needed to be an influencer, the different tiers of influencers, and how different
Examples of Influencers on Social Media
This article will outline examples of social media influencers, what success looks like for different types of influencers, and how influencer marketing can benefit both influencers and
What Is Social Influencer Marketing?
More companies are shifting their attention to social influencer marketing since it is an effective promotional method for brands in any industry. This article will take a
Do Influencers Use Instagram Ads?
This blog answers the question of how influencers run campaigns and if influencers use Instagram ads.
Social Media Influencer Marketing Examples
This article will cover the effectiveness of social media marketing and provide examples of companies that have successfully used social media influencer campaigns.
What Were Some of The Best Influencer Marketing Campaigns in 2022?
A round up some of the best influencer marketing campaigns in recent history, discover why they were successful, and learn what trends are coming for influencer marketing
The Keys to Successful Influencer Marketing Campaign
What are influencers, how do they help inspire purchasing decisions, and what makes a successful influencer marketing campaign? Find out our answers and top tips here.
What Do Instagram Influencers Post?
Thanks to the popularity and constant innovation of social media platforms like Instagram, content creators have found a way to monetize their social following, turning their online
What Brands Are Doing Influencer Marketing Well?
We share some great examples of influencer marketing campaigns and explain how your brand can begin working with social media influencers.
What Are Some Examples of Influencer Marketing?
Read on to learn more about the different types of social media influencers, see examples of what influencer marketing looks like, and even get some examples of
Five Influencer Marketing Examples on YouTube in 2022
The creators and types of content that perform well on the platform are ever-changing. That’s why marketing teams, especially those ready to dip their toes into influencer
What Is An Instagram Influencer Marketing Agency?
Launching an influencer marketing campaign on Instagram can be intimidating, which is why many brands turn to an Instagram influencer marketing agency.
How Do Influencer Marketing Agencies Help Influencers?
Influencer marketing agencies are experts at running influencer marketing campaigns smoothly. They help both brands and influencers through the process of setting up and managing their influencer
Influencer Marketing Agency Pricing
In this blog, we’ll explore influencer marketing agency pricing and the services that influencer marketing agencies provide brands.
What Is an Influencer Management Agency?
Navigating this ever-growing world of influencer marketing can be complicated and overwhelming. It helps to have an experienced, knowledgeable partner on your side. That’s where an influencer
How To Find A Top Influencer Marketing Agency For Your Business
Finding the right influencer marketing agency for your business can be a bit tricky, though, which is why we put together this guide for finding a top
How Much Does It Cost to Hire an Influencer Marketing Agency?
How Much Do Influencer Marketing Agencies Make?
Let’s break down some of those questions, starting with “what is an influencer marketing agency, exactly?”
How to Use a Micro Influencer Agency
The challenge for brands that want to tap into the marketing power of micro influencers is finding and contracting the micro influencers they need for their campaigns.
How to Choose an Influencer Marketing Agency for Your Small Business
This article will outline how influencer marketing agencies can help small businesses, how much you should budget for influencer marketing, and how to choose the best agency
What Does an Influencer Marketing Specialist Do?
An influencer specialist works with social media influencers to promote client products and services and creates effective campaigns to reach target audiences.
Social Media Influencer Marketing Statistics
This article will cover statistics showing the effectiveness of influencer marketing, how it impacts consumer behavior, and will provide you with strategies to boost the ROI of
How Profitable Is Influencer Marketing?
This article will explain how profitable influencer marketing is, why it’s an effective marketing strategy, and how much influencers make.
Is Influencer Marketing Going Away?
While there are threats to the influencer marketing industry – including fake follower schemes and a decline in perceived trust among some creators – it remains strong
Is Influencer Marketing on the Decline?
This article will tell you if influencer marketing is declining, how effective influencer marketing is, and what to expect in the future for influencer marketing.
Influencer Marketing Statistics for 2023
Statistics show why influencer marketing is an excellent strategy for marketing products and services on social media.
Five Benefits of Influencer Marketing in 2023
If you’re ready to take your brand to the next level in 2023, read on to learn more about the benefits of influencer marketing and where the
What Is the Impact of Influencer Marketing on Consumer Behavior?
Many different types of marketing can accomplish this goal, but one worth taking a close look at is influencer marketing. In this post, we’ll explore the impact
What is influencer marketing and why is it so important to marketers?
In today’s marketing landscape, reviews and word-of-mouth recommendations are paramount, with 84% of customers noting that reviews are important in their purchasing decisions. It’s no wonder, then,
What Are the Top 5 Tips for Implementing Influencer Marketing?
If you run a business with an online presence, you may be wondering what is the best way to use influencer marketing. Taking a closer look at
What Is a Social Media Influencer Strategy?
Influencer marketing is no longer an emerging trend, but rather a sound strategy that plays a huge role in many teams’ marketing toolkit.
Are Influencers the Future of Marketing?
Between 2016 and 2022, the market size of the influencer marketing industry grew 46.9% annually on average. That growth just goes to show how much marketers are
Which Influencer Marketing Platform Is Best?
Working with an influencer marketing platform can simplify things, but even then, you still need to decide what platform is best for your brand.
Micro Influencers in 2023
A major prediction about influencer marketing trends in 2023 is that more and more brands will turn to micro influencers.
What Is The Future of Influencer Marketing?
The power of influencer marketing for brands cannot be underestimated. In fact, influencer marketing’s market value is at a record USD 16.4 billion in 2022. This number
How to Brainstorm Influencer Content Ideas
There’s no one-size-fits-all answer for coming up with great influencer content ideas, but there are some tips you can apply to make brainstorming those ideas easier. Let’s
Which Social Media Platform is Best For Influencer Marketing?
The global consumption for social media has significantly surged in the last decade and has continued to shape the way we promote brands and ideas
What Is the Most Popular Platform For Influencer Marketing?
Influencer marketing is an excellent way for businesses to get branded promotions out to targeted audiences. Many social media platforms can be used for influencer marketing. This
Successful Influencer Marketing Examples
If you’re exploring an influencer marketing strategy, this article will give you a rundown of top brands that have used influencer marketing successfully and how Lionize can
What Is Influencer Marketing?
Influencer marketing gets more popular every year, but there are still a lot of questions about this form of marketing. Today, we’re breaking down the basics of
How Successful Is Influencer Marketing?
Influencer marketing burst onto the scene as one of the most exciting forms of digital marketing, and it isn’t going anywhere anytime soon. The global influencer marketing
Why Is Influencer Marketing so Effective?
Influencer marketing has seen significant growth in recent years due to its effectiveness. However, you may be wondering why it is effective and what its benefits are
Influencer Marketing and Brands
Collaborating with influencers provides a unique way to promote products that will help your brand stand out from the competition. This article will cover how brands work
The State of Influencer Marketing in 2023
Influencer marketing continues to be a top marketing tactic in 2023. More marketers and brands are taking advantage of the opportunities presented in the influencer space. This
Is Influencer Marketing Effective in 2023?
If you are in the social media or digital marketing space, you’ve likely heard of influencer marketing and its usefulness as part of a marketing campaign. However,
What Are Some Good Examples of Influencer Marketing?
Influencer marketing is an engaging way for brands to connect with different audiences within their niche or industry. It can increase consumer awareness, trust, and engagement. Influencers
Ways To Turn your Influencers Into Brand Advocates
Converting your influencer to a brand advocate is the next step in influencer marketing. Brand advocates transform a campaign into something personal.
Ultimate Guide to Design Authentic Influencer Content
Influencer marketing is more than just finding Influencers. Learn how to properly market your product on social media through authentic content creators.
How to Develop a Community With Your Influencer Partners
Building your influencer community is an important part of marketing on social media. A good community will lead to better, more authentic content.
Determining the Right Influencer Audience
Analyzing what the influencer's audience can offer you key insights that will make you decide on if they're the right fit for your partnership.
Influencer Marketing is a Must
Influencer marketing is a fantastic way for your brand to become quickly known as not only do you get an endorsement from the influencer but you also
The Influencer Activation Dictionary
Meet the Influencer Marketing Dictionary; your new secret weapon for commonly used influencer marketing terms.
We’ll help you find the perfect partners for your brand. Let our network of limitless Influencers build brand awareness and drive your digital traffic goals.Book a demo
Finally, a platform that removes the heavy lifting of Influencer campaign management. Free your time to focus on your client’s creative strategy.Book a demo